CSR&SD

CSR&SD Activities

2023-2024

Please Click here to download CSR Budget 2023-24.

2018-2019

CSR Initiatives 2018-19:

For the year 2018-19 Company has not made budgetary provision for CSR as there is no mandatorily allocable amount from the average net profit of the proceeding 3 years. However, HLL has continued the CSR projects which were done during the past years.

My City Project

As part of CSR programme Company has undertaken waste management and beautification of Kowdiar ward of Trivandrum Corporation where the mother Plant of the Company is located. This programme is being continued now. The expenditure in this regard will work out to Rs.5.5 lakhs.

Activity Report

i. Sustainably running the Waste Management at Kowdiar Ward from 2014 onwards; 1254 households are benefiting from this.

a. At Source Bio-Waste Management – 285
b. Bio-Waste Processing at Thumburmuzhy – 185
c. Collection of Bio-wastes and processing in a Farm – 784

ii. Weekly collection of 300 kg of plastic wastes and handing over to Trivandrum Corporation and Monthly collection of other wastes.
iii. Daily cleaning of the main roads and sub-roads of Kowdiar ward.
iv. Quarterly cleaning of the drainage behind PFT.

Pakalveedu Project

This programme also continued which was undertaken earlier aiming at rehabilitation of cured patients of the Mental Hospital, Trivandrum and recovered patients are engaged in condom peeling job and are paid remuneration for the same. On an average 20 people are engaged on daily basis and they earn Rs.3500/- to Rs.3700/- per month. The expenditure in this regard will be Rs.2.5 lakhs.

HLL Pratheeksha Charitable Society

The Society is registered with the Objective of sponsoring students belonging to the BPL category to pursue professional studies and also to support the health care of retired employees. Accordingly two schemes were launched by the society; one for sponsoring students and the other for giving financial support to the retired employees of the company for availing treatment for critical illness.
Currently Company is sponsoring 108 students, including students of the previous years, pursuing various streams of professional courses selected from Trivandrum district and Kanagala district, being the two districts where the two major manufacturing units of the Company are located. The funds for the society are pooled through the monthly individual contribution of all the employees.

HLL Lifecare Ltd adopted 2 villages - Karakulam in Thiruvananthapuram in the state of Kerala and Kanagala in Belgaum, Karnataka for improving overall health status by improving the physical infrastructure and promoting healthy behaviours. ‘Health’ is taken as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity (WHO – 1948). The programme aims at identifying, developing and implementing need based and local specific public health interventions in both the villages in order to improve the overall community health status. The felt needs of the community under Reproductive and Child Health (RCH), Communicable Diseases (CD) and Non-Communicable Diseases (NCD) have been elicited through a structured needs assessment study. Tailor made strategies and action plans of the programme have been formulated for each village, based on the findings of the study. Adolescent health, early detection and management of cancers, early detection and management of diabetics, improve sanitation facilities in the villages etc. are the key areas of intervention in the area.
Project is being implemented in the area in association with Local Panchayats, Schools, Primary Health Centre (PHC), Integrated Child Development Scheme (ICDS) and other line departments. A range of tailor made communication activities have been developed and implemented in the area for supplementing project initiatives.

Orientation programme on breast & cervical cancer

HLL and HLFPPT organised an orientation programme on breast and cervical cancer for women above 30 years from the community on 29^th September 2012 at Karakulam PHC Hall. Dr Kalavathi M C, Regional Cancer Centre, Thiruvananthapuram facilitated the session. More than 100 women volunteers and health workers including ANMs, ASHA Workers and Anganwadi workers participated in the programme.

Early detection of cancer - camps

HLL conducted 3 cancer screening camps in association with Regional Cancer Centre, Thiruvananthapuram and PHC Karakulam. 202 women from 3 sub centre areas of the Panchayat have been screened for breast and cervical cancer. ASHA and Anganwadi workers, under the supervision of Health staff, mobilised women for the camps. Details of the camps conducted are as follows:

Blood Sugar Screening camps for Management of Diabetics

Delay in detection of diabetics has been identified as one of the major healthcare issues in Karakulam and Kanagala, during the baseline study. In order to facilitate the timely screening for diabetics, HLL organised a focused campaign in Karakulam and Kanagala villages using a designed Sugar Testing and Review (STAR) Van. Almost 3078 people have been given the opportunity to screen their blood sugar status in Karakulam and another 2027 in Kanagala against a total target of 5000 population. It is found that almost 23% of the people are suspected to have diabetics and they have been counselled to do further confirmatory tests. Almost 78% of the people who attended the camps never had done any testing for detecting their diabetic status.

Sanitation Programme in villages - Construction of toilets

Improving sanitation facilities in the villages has been a major agenda under the CSR initiatives. HLL constructed 20 toilets in Kanagala and constructed / renovated 15 toilets & urinals in Karakulam Panchayat, based on the need based study. The toilets in Kanagala were constructed in public accessible area and where in Karakulam toilets were constructed and renovated in major Government and Aided schools.

Adolescent health interventions

Promoting menstrual hygiene through distribution of sanitary napkins free of cost was one of the key activities under the adolescent health interventions in both the villages. HLL and HLFPPT conducted a training programme for the Health staff and Anganwadi workers, in order to support the field level activities on menstrual hygiene. The programme was conducted in collaboration with Community Medicine Department, Medical College, Thiruvanathapuram, Karakulam PHC and ICDS Karakulam on 15 January 2013. The training programme aimed to impart correct and scientific information on menstruation and menstrual hygiene and equip them to deliver the information at field level in scientific way. 34 participants comprising Health staff and Anganwadi teachers attended the programme. Dr Sheela and team from Medical College Thiruvananthapuram facilitated the sessions.
Following the programme, the Community Medicine Department of Medical College, Thiruvananthapuram facilitated four sessions on menstrual hygiene for the adolescent girls in GVHSS, Karakulam, GHS Karakulam, LMS HSS Vattappara and LMS HS Vattappara on 31 January 2013 and 4 February 2013 respectively through which 426 students have been trained. In addition to this, 14 sessions on the same was conducted at different Anganwadies for adolescent girls of Karakulam Panchayath, through which 673 girls have been covered. The field level classes were facilitated by select Anganwadi workers, Health staff and HLFFPT field staff.

Medical camps

Two specialty medical camps were held at Govt UPS, Karakulam and Govt UPS Kazhanadu on 22 March and 23 March respectively, in collaboration with Indian Academy of Pediatrics, Indian Institute of Diabetics, Regional Institute of Ophthalmology and Govt Dental College, PHC Karakulam and Karakulam Grama Panchayath.
More than 146 persons sought treatment in Diabetic clinic. Out of this, 29 persons were diagnosed as diabetic patients and 17 persons were pre diabetic. Counseling on healthy life styles and free distribution of medicines were the major attraction of the camps. More than 113 people from different age group, sought services in Ophthalmology clinic, among them 90 patients were prescribed eye-glasses. It is arranged to provide lens and frame at free of cost for 77 patients based on their income. 57 Children sought treatment in Pediatric clinics.
Second medical camp was held at Govt LPS, Kazhunadu on 23 March 2013. Free diabetic check up, Pediatrics and Dental clinic were set up in the camp. 119 persons received treatment and medicine from dental clinic and 108 children in pediatric clinic.

Date	Venue	No of persons attended
25.12.2012	Marathi Medium School, Kanagala	Total No.	64
22.03.2013	Govt. UPS, Karakulam	Ophthalmology	113
		Pediatrics	57
		Diabetics-	91
		Total	261
23.03.2013	Govt. UPS, Kazhunadu	Dental	113
		Pediatrics	108
		Diabetics-	55
		Total No.	276
30.03.2013	Maruthi Temple hall, Kanagala	Total	224

Life Skills Education Programme for Students

Following the request from School authorities and parents, HLL conducted training programme on Life skills education covering 559 students of 9 to 11 classes in 8 batches. Students of Govt. Vocational Higher Secondary School, Karakulam, GHS, Karakulam, LMS HS Vattappara and LMS HSS Vattappara participated in the programme on 31^st January and 4^thFebruary 2013 respectively.

Date	School	No of students participated
31.01.2013	GVHSS, Karakulam ( Plus 1 )	85
31.01.2013	LMS HSS, Vattappara (Plus 1)	82
04.02.2013	GHS, Karakulam ( 9 &10 classes )	279
04.02.2013	LMS HS, Vattappara (9 classes)	113
	Total	559

Awareness campaign on Vector borne diseases

In order to accelerate the source reduction activities in Karakulam panchayath and promote hygienic practices among students, an awareness campaign was organised at 5 schools in the panchayath on 19^th November 2012. Magician and Ventriloquist Mr Vinod Naranat performed a Talking Monkey Show (named Kitty show). This interactive show has conveyed the messages on vector borne diseases and importance of source reduction activities. As many as 2300 students took part in the campaign. Notices and leaflets were also distributed.

Sl No	Name of the school	No of students participated
1	Govt. UP School, Karakulam	300
2	Govt. Vocational& Higher Secondary School, Mullassery, Karakulam	800
3	Govt. UPS, Kazhandu, Kallayam	250
4	LMS, LP School, Chittazha	200
5	LMS High School and LMS Higher Secondary School, Vattappara	800
	Total	2300

Training programme for Community Volunteers

In order to accelerate the community interventions and to carry forward the public health related activities in the panchayath, HLL organised a training programme for the community level volunteers. 33 volunteers, both girls and boys, selected by ASHA workers from different wards of the panchayath participated in the one day programme held at CP Auditorium, Vattappara on 28^th March 2013.

Promotion of Voluntary Blood Donation in Kerala

Promotion of voluntary blood donation has been a major area of intervention for HLL during the period 2011-13. Conduct of voluntary blood donation camps and promotional activities across the State and managing a help desk at Thiruvananthapuram to support the patients of Regional Cancer Centre, Sri Chitra Hospital etc. are the activities taken up under the programme.

Heartbeats Helpdesk

A helpdesk named Heartbeats has been set up during the period of 2011-12, in order to meet emergency requirement of blood in Thiruvananthpuram. Heartbeats is a network of voluntary blood donors that support the major blood banks in Thiruvananthapuram. The helpdesk is operating from HLFPPT office. HLL with the support of HLFPPT conducts promotional events and campaigns among Colleges students and at high commute areas to enroll donors to support the initiative. Presently, the helpdesk has a strong back up of 10000 blood donors residing in Thiruvananthapuram district. On an average by the helpdesk arrange 10- 15 donors in a day for the needy and disadvantaged patients.

Voluntary Blood Donation Camps

HLL supported HLFPPT in maintaining a system to promote voluntary blood donation in the State. HLFPPT Kerala in association with HLL Lifecare Ltd, Kerala State Blood Transfusion Council, Govt. Supported Blood Banks, Education Institutions, National Service Scheme Corporate firms and NGOs, conducted 1,374 voluntary blood donation camps during the period of 2012-2013 through which 55,517 persons donated blood voluntarily. HLL Lifecare Ltd. directly supported the conduct of 114 camps collecting 5177 units during the period. Details of the camps conducted are given as annexure-3.

Training and Communication programmes for the promotion of VBD

More than 39 training and communication programmes were conducted at Educational Institutions and general community in association with National Service Scheme and other social organisations across the State. Following the awareness classes and training programmes, Voluntary Blood Donation camps were conducted.. In addition to this, major day observances were done under the banner of HLL Lifecare Ltd and local partners. Prominent personalities such as Ministers, Legislative Assembly Members, and Officials from Health Department and District Administration, Local body members, community leaders and celebrities took part the programmes.

2013-2014
2012-2013
2009-2012

Voluntary Blood Donation in Kerala

Safe blood donors are the cornerstone of a risk-free and adequate supply of blood and blood products. They are voluntary, non-remunerated and from low-risk populations. Keeping this in mind HLL and HLFPPT partnered with Kerala State AIDS Control Society (KSACS) and State Blood Transfusion Council (SBTC) and have initiated an ‘Intensive Campaign for the Promotion of Voluntary Blood Donation in Kerala’ in February 2009. The campaign would help increase Kerala’s Voluntary Blood Donation (VBD) status which was only 27% till 2008 inspite of support from NGOs, service clubs, students’ organisations and individuals. The initiative resulted in VBD rising to the current figure of 75%.

Support was extended by HLL/HLFPPT to Department of Health, Government of Kerala for promotion of VBD by:

Backing the Health department to work out strategies for increasing VBD in Kerala based on a need assessment study conducted among donors, donor motivators, blood banks and other organisations/institutions.
Supplementing government initiatives by earmarking funds for VBD camps, training and promoting events, day observances and setting up of VBD forums at district level.
Bringing in the support of other corporate organisations under the HLL network by sensitising them to the need and context of the programme.

Now, Kerala’s status has moved from ‘Low Performing’ to ‘Moderately Performing’ (as per National Aids Control Organisation’s assessment on Kerala VBD) within two years of starting the initiative.

Key Outputs (April 2009 – March 2012)

All government-supported blood banks in Kerala have been classified on the basis of requirement of blood. Local-specific action plans for each blood bank were also developed.
Initiatives taken to institute VBD forums in majority districts for systematizing blood donation process connecting donors, donor motivators and blood banks.
More than 1200 partners (NGOs, educational institutions, youth clubs, religious organisations, corporate organisations, youth wing of political parties, etc.) have been oriented and linked to the campaign; approximately 40% being educational institutions.
Facilitated conduct of 1219 blood donation camps in 2009-10 (with 31,500 unit donation), 1551 camps in 2010-11 (with 50,000 unit donation). Conducted 1333 camps from April 2011 – March 2012 (with 50,264 unit donation).
All programmes related to VBD, including formation of district forums, done in association with District Medical Officers, district administration, district blood transfusion committee and government-supported blood banks.
Number of government-supported blood banks conducting outreach blood donation camps rose (from 12 to 44) during the project period.
Average donation per outreach camp has increased from 17 (2008-09) to 31 (2009-10) to 40 (2010-11) during the period of intervention.
Time taken for mobilising blood donors in case of an emergency has decreased over a period of time.
Elected representatives, administrators, socio-religious leaders and celebrities are participants in VBD forum meetings, day observances and voluntary blood donation camps.
Intervention for promotion of VBD in Kerala has been covered extensively by the media.

Year	Donation camps	Units of Blood
2009-10	1,219	31,500
2010-11	1,551	50,000
2011-12	1,333	50,264

Specific HLL modus operandi for VBD promotion

a. ‘Heartbeats’ – A help desk to coordinate VBD in Thiruvananthapuram, capital of Kerala.

Despite an increase in the number of voluntary blood donors and donor motivator organisations, occasions when blood banks run out of a particular blood group are aplenty. In Thiruvananthapuram district, Government Medical College Hospital, Sree Chitra Thirunal Institute for Medical Sciences and Technology and Regional Cancer Centre account for close to 4500 units per month. Regional Cancer Centre alone needs 1500 units per month. This is where ‘Heartbeats –Thiruvananthapuram’ figures. As a network of voluntary blood donors in the district, facilitated by HLL and HLFPPT, they assist poor and needy patients at government hospitals, especially Regional Cancer Centre. Mr. Adoor Prakash, former Kerala State Health Minister inaugurated the help desk on June 14, 2011.

In 2011-12, under Heartbeats scheme, almost 5161 persons enrolled as voluntary donors. Twenty-six training programmes were held at colleges in Thiruvananthapuram district covering 3697 students. The field level campaign under the programme was implemented with the support of National Service Scheme (NSS) and National Cadet Cops (NCC).

b. Conduct of VBD Camps

HLL, supported by HLFPPT and leading blood banks, conducted 56 VBD camps in Kerala from 2011-12 which saw 3008 donors. From 2010-11, 20 blood donation camps attracted 1733 donors including 679 females. Educational institutions, NGOs and service clubs were partners to the programme.

c. Student training programme on VBD

HLL, HLFPPT and National Service Scheme (NSS) jointly organised 18 training/orientation programmes for the student-leaders of professional colleges and Arts & Science colleges across Kerala from 2011-12. Around 2847 students from various districts attended. Blood bank medical officers, donor motivators and HLFPPT staff facilitated the sessions.

Life-Skills Training School Programmes

HLL & HLFPPT conducted 27 sessions on ‘Life-Skills and Goals-setting’ for 10th and 12th standard students of 11 schools in Thiruvananthapuram. A panel of experts from Psychology, Social Work, Student Counseling and Psychiatry facilitated the sessions. A total of 1382 students were covered under the programme in the 2011-12 period.

General Health Check-up at Government Schools

HLL with the support of Indian Academy of Paediatrics conducted general health check-up for students of Government Lower Primary (LP) School and Government Upper Primary (UP) School in Peroorkada, Thiruvananthapuram, Government LP School near HLL’s Peroorkada factory and Chinnamma Memorial School in Poojappura, Thiruvananthapuram. Around 1500 students each have benefited from these camps during 2010-12.

Support for Cancer Care

HLL supported Care Plus, an NGO based at Regional Cancer Centre (RCC) in Thiruvananthapuram, for conducting free palliative home care services for poor cancer patients in Thiruvananthapuram district. This involves providing symptomatic care for patients and support for their family members. The Pain and Palliative Care Out-Patient Department of RCC entrusts poor patients who are bedridden to the free Care Plus Service.

Care Plus has a vehicle and a team of experts (doctors, nursing staff and trained volunteers) for supporting patients in Thiruvananthapuram district. Family members are assisted with education and employment. Under Care Plus, each patient is visited by the medical team every 14 days. HLL supported 50 outreach clinics for patients and their family members from 2011-12. An annual get-together of the children of cancer patients is also organised with help from Care Plus.

HLL’s CSR presence in schools

Chinnamma Memorial School, Poojappura, Thiruvananthapuram: A rainwater harvesting system was constructed to manage water lodging in lower compounds during rain; toilets were built for students; computers and furniture were provided.
Government Lower Primary School, Opposite Mental Hospital, Peroorkada, Thiruvananthapuram: Children’s park; public addressing system enabled; computers and furniture were provided.
Government Girls Higher Secondary School, Peroorkada, Thiruvananthapuram: Dining hall facility for students was arranged by renovating an old storage building of the school.
Government Upper Primary School, Akkulam, Thiruvananthapuram: Computer lab and library set up for students.
Government Girls High School, Peroorkada, Thiruvananthapuram; Government Lower Primary School, Mangad; Anandamarg Lower Primary School, Poojappura and Government Upper Primary School, Palkulangara: Computers and furniture were provided.
Sisu Vihar Upper Primary School, Thiruvananthapuram; Government Upper Primary School, Elamad, Kollam: Bought books for libraries.
Government Lower Primary School for Special Children, Oolampara near Peroorkada, Thiruvananthapuram: School-assistant provided, fans bought for school.

Other CSR Initiatives in Kerala

HLL has been maintaining Kowdiar Park near Kowdiar Palace in Thiruvananthapuram since 2006. The company also created recreational facilities adjoining the main park.
HLL has been maintaining Bhagat Singh Park at Poojappura Junction in Thiruvananthapuram since 2010.
Voluntary association, Valsalya, set up at Peroorkada Factory by the company’s employees undertakes numerous social activities in the vicinity on a regular basis. It was formed in 2001.
Initiated a massive cleanliness drive in Thiruvananthapuram with Corporation of Thiruvananthapuram and Habitat, to curb spread of vector-borne diseases.
Provided assistance to execute modernisation plans at Peroorkada General Hospital in Thiruvananthapuram.
Eye camp are being organised in association with Chaithanya Eye Hospital & Research Centre for people in the neighbourhood of HLL’s Peroorkada and Akkulam Factory on World Glaucoma Day.
Constructed, donated toilets for children at Anganwadi opposite HLL’s Akkulam Factory in Thiruvananthapuram.
General Medical Camp organised at HLL’s Akkulam Factory for people of the locality in association with KIMS Hospital in 2010. Team of three specialists in the area of General Medicine and Cardiology conducted the camp.
10 percent patients from BPL families are provided free MRI scan services since setting up Hindlabs Diagnostic Centres at three Medical College Hospitals in Kerala at Thrissur, Alapuzha, and Kottayam in 2009.
Houses built for poor families, whose homes were in a dilapidated state, in the vicinity of HLL factory, Peroorkada.
Bread-baking unit given to inmates of Government Mental Health Centre close to HLL factory at Peroorkada.
Ceiling fans bought for elderly at Care Home in Chakkai, Thiruvananthapuram.
Assistance was being provided for siblings, Benson and Bensy, affected by AIDS (they lost their parents to the disease) with over INR 3,00,000 provided for medicines and care. Since 2009, HLL has been giving INR 75,000 per year for an Ayah(maid) to support them, nutritious food supplements and travel every month to Thiruvananthapuram Medical College Hospital for their medical check-ups. Bensy succumbed to the disease in 2010. The same amount is now being used for Benson’s care.
Provides breakfast every month and feast during Onam for inmates of Government Mental Health Centre in Thiruvananthapuram. New clothes are being distributed to inmates and underprivileged in the surrounding areas of Peroorkada in Thiruvananthapuram during Onam every year.
A rest block was constructed for head-load workers at the entrance of Akkulam Factory in Thiruvananthapuram, on September 11,2010.

Notable CSR initiatives in Karnataka

HLL was able to make a difference in the lives of nearly 12,000 people living in deplorable conditions at Kanagala, a village near the company’s Belgaum unit in Karnataka. The main problems were a lack of adequate water supply and poor sanitation practices. Only 20% people have toilets at their homes with the rest of the villagers taking to open spaces to answer nature’s call. In 2011, HLL constructed a well to help the villagers meet their needs for water. Efforts are on to improve sanitation facilities.

School-going children in the village were given uniforms. HLL’s Belgaum Unit also extended assistance for the medical care of a child accident victim and funded the heart surgery of a villager in Nipani.

The Unit helped a local community organisation set up a Samuday Bhavan for the people of the locality in June 2010.

The employees of Kanagala factory also donated INR 2,00,000 towards Karnataka government’s Calamity Relief Fund in view of the heavy floods which hit the state during October 2009.