02 Dec 2013
The first global health conference on social marketing (SM) and franchising began with experts stressing the need to scale up the use of SM and SF tools to address a wider gamut of health challenges in India, instead of limiting them to just family planning.
Experts in healthcare and allied areas from 25 countries are taking part in the three-day meet, the “Global Health Conference on Social Marketing and Franchising”, organised by HLFPPT, a not-for-profit trust promoted by the mini-Ratna Cental public sector enterprise HLL Lifecare Ltd, with the support of Ministry of Health & Family Welfare, Indian Institute of Corporate Affairs (IICA), HLL and National AIDS Control Organisation (NACO).